Essential Ingredients of a WordPress Site

In September I spoke at the International Food Bloggers Conference. It was a conference I had longed to go to for years (since I’ve also been writing about food & travel for more than 10 years) and I was excited to give a talk about Essential Ingredients of a WordPress Website.

EssentialIngredients.001

I started off wanting to focus on tools and plugins that a food blogger or site owner might need for their site, but over the years when speaking with friends and professionals using WordPress at events or via email, one of the popular refrains is “Someone told me I need this plugin for my WordPress site.” Often these conversations are panicked and the person is visibly worried that their entire site’s success is dependent on being able to install or understand X plugin.

So I wanted to take some time in this presentation to talk about two things which I think are incredibly essential for any website, including WordPress ones: Voice and Purpose.

I think one of the biggest misconceptions with Voice is:

EssentialIngredients.005

“Voice is not what comes out of your mouth, it’s what comes out of your passion.” -Sara Rosso @rosso

With regards to Voice: Why are you doing this site? What will keep you coming back to it every day, every week, every month? Voice is what’s authentic about what you’re writing, and it’s the engine beneath everything you’re doing. It’s your purpose.

And secondly, what about the Purpose of the site? Is it to make money through pageviews (I went into why this isn’t a great idea in the presentation), get consulting offers, work with brands on projects, or have someone sign up for your newsletter or your products?

Knowing the answer to these questions will greatly help you design your website and know what kinds of content, call-to-actions, and other tools you actually need on the site to consider it successful, according to you! Often I find site owners haven’t answered these two questions, and no plugin in the world will help your site if you don’t focus on those first. I also touched upon this in my presentation, “Tools for Entrepreneurs: Create, Collaborate, Communicate,” which is still valid today.

After tackling these two sensitive but highly important ingredients for your website, I delved into organizing and presenting your content, choosing and modifying a theme even if you’re not a developer, and even further into having a mobile-ready site, integrating Pinterest, security and backup, and some non-plugin SEO tips!

I highlight the Jetpack plugin throughout the presentation as a way to easily integrate some of these features— it’s made by people I know, I love it myself, and I use it— but I also share some insight into evaluating and choosing any WordPress plugin in the WordPress.org Plugin Repository (40,000 plugins and growing)!

Unfortunately the presentation wasn’t recorded, and I spoke for a full 50 minutes around these slides, but if you have questions, feel free to leave them in the comments!

Categories: Presentations, Website & Blog

Tagged as: ,

1 reply »

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to my Newsletter!

Subscribe to posts via email

Sara is your in-house geek, sharing tech tips, biz Info and how-tos to bridge the gap between meek and geek.

My ebook on Amazon!

My Food & Travel Site:

Rossosara on Instagram

Portland! It was super quick and full of meetings with lovely colleagues as I head back to work soon, and so much delicious #espresso. I have to get back here so, so soon to properly see the city.
Just posted the template I use for year-end reflection and goal setting. Let me know if you end up using it! Link in profile. #goals #goalsetting #newyearsgoals
Happy New Year! Traditional first #espresso of the year to start things off. This is the time of year I do some reflecting back and planning for what’s ahead (with help...it’s starting to get crowded in here). I’ll share my template this week so you can reflect and plan, too. #2020
Happy December! I am a happy advent calendar addict...anyone else? Showing off two (but there are more...) - one is an amazing handmade calendar to replicate one I grew up with (thanks @julienicolesanders!) & a lovely edible advent calendar from @dandelionchocolate I’ve been coveting. #adventcalendar #adventaddict
It takes a village! Or at least 3 to watch 2 under 3 so 1 can cook! #Thanksgiving is a favorite holiday and meal, glad I was able to pull it together this year and cook for family! On the menu a turkey, gravy, mashed potatoes, stuffing, honey glazed carrots, savory butternut squash (from the garden) and cranberry sauce of course. Happy to you and yours! ❤️
When people wait in line for ramen in a mall at all hours, you gotta try it. Braved the line for @ramennagiusa with @marshmelones and a cooperative 3-month old and it was delicious! #ramen
%d bloggers like this: