Author Archives

Sara Rosso

Tech-lover and digital strategist. Works @Automattic/@WordPressdotcom. @NutellaDay founder.

Plugin Advice for WordPress Newbies

It’s a question I often get asked: What plugins do I need on my WordPress site? My answer is always the same: it depends. Sophia at Fiction Vixen put it more eloquently than I could and listed a bunch of considerations that I suggest anyone read when deciding if they should add plugins to their self-hosted WordPress site (spoiler: you might not need every plugin under the sun). One of my favorite points from her post which I totally agree with: When []

Quick Bytes: Media Training 101

I’ve been reading, learning, and watching a lot of content about presenting lately as it’s something I’m very interested in and there’s no definitive manual to learn how to do it. I’ll be sharing that info soon, but first I thought a parallel subject is learning how to speak with the media. I spent three years as an organizer for the Girl Geek Dinners in Milan, when blogging and social media was gaining ground in Italy so I had a lot of []

Quick Bytes: SMART Goals vs. HARD Goals

I’m a big believer in goal setting – that’s why I encourage everyone to make a Life List. On the Personal Branding Blog, Heather Huhman goes into detail about what makes a SMART goal and what makes a HARD goal. It’s probably not what you’re expecting.

Quick Bytes: Do the Work (Free Kindle Book)

“Do the Work” by Steven Pressfield is currently available for the Kindle as a free ebook (so also on your iPhone/iPad, too!) and is worth a download. It’s a quick ebook that is very step-by-step and delves into the process of getting things done but really, more of the psyche behind it and how you, great idea holder, shouldn’t let resistance at every step of the way hold you back. To understand “resistance” and other concepts to take your idea from in []

Quick Bytes: Building America’s Most Innovative Brands

This is the first in a series of quick posts about content or ideas I’m finding online and offline dealing with technology, branding, marketing or entrepreneurship called Quick Bytes! Enjoy. Great interview on Inc with Nancy Koehn from Harvard Business School about building innovative brands. Some of the points I appreciated in this article were the misconceptions about leadership which she addresses really nicely: leaders are made, not born engagement is more important than plain charisma it takes a lot of effort, []