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Tools for Entrepreneurs: Create. Collaborate. Communicate.

I created this presentation for entrepreneurs who need online tools to make their ideas happen (I gave it earlier this year at the Professional Women’s Association in Milan).

The presentation “Tools for Entrepreneurs: Create. Collaborate. Communicate.“ started out as a way to explain very technical things to non-technical people, but I quickly realized that most people when approaching technology get intimidated by the “What’s DNS? Do I need a dedicated server?” kind of questions and therefore feel they can’t understand technology.

I feel that this technology intimidation is really due to the fact that they don’t really own their idea, and better understanding it will guide any decisions they have to make with their idea moving forward. Continue reading

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Digital Curation: The New Frontier of Knowledge

This past Saturday I presented “Digital Curation: The New Frontier of Knowledge” at KnowCamp, an Italian BarCamp in Modena about knowledge and the web.

If you’re not familiar with the Ignite format, it’s very exciting for both speakers and spectators. 5 minutes, 20 slides, 15 seconds each slide. It’s a timing nightmare and you’re always racing against the clock, but it’s a great exercise to really concentrate on the meat of your presentation and remove the extras. (I gave another Ignite earlier this year on the New Digital Company: Distributed, Online, Transparent)

Continue reading

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How to Use WordPress as a Website (not Blog)

I’ve been fortunate to do a lot of speaking lately, and I’ll be slowly getting those presentations online, but I wanted to share this one presentation I did for the Stampa all’Estera, the Foreign Press in Milan.

They specifically asked me to speak about using WordPress as a website, instead of a blog, as many journalists are now interested in maintaining personal websites as well as continuing to create all the content they do for external publications.

I really only needed one slide to explain how to do that – it’s very easy! I’ll let you discover how via the slides.

The presentation is geared at those very new to WordPress – so new, in fact, that I included a little bit about WordPress’ history and its community which I think are strong points in choosing to use it (awesome people are making an awesome product).

We spent a lot of time in questions after the presentation, many of which would have been answered by articles I’ve already written on this site, like:

The slides aren’t actually meant to be self-explanatory – I went in-depth into most of the concepts and screenshots in person, and don’t like to put much content in my slides, so if you have questions, be sure to let me know!

In English:

In Italian:

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How to Install and Try WordPress on your Home Computer

wpIf you’ve never used WordPress or even the free / hosted version on WordPress.com, you might have no idea what it really means to “be on WordPress” – how the interface works, what you’ll need to do with your server, and if you’re really going to like it.

You might not understand what all the fuss is about – global WordCamps, plugins, themes?

Luckily, there’s a way you can play with WordPress on your own computer, without having to buy or commit to anything!

In a few steps, you can install this software that will simulate a web server on your computer, and you’ll have WordPress up and running. You can install this software package on a Windows, Linux or Mac computer and then install WordPress.

Why should you install WordPress on your home computer? After you’ve installed WordPress, then you can:

Setting it up on your home computer means you can experiment, make mistakes and stop work whenever you want because the site is accessible only to you on your personal computer.

Not only is it free, it’s really easy to use and install.

Since WordPress is Open Source and free, it relies on several other open source and free software components to run. So that means it’s completely free for you to try out WordPress. On a more technical note, you just have to remember that there are four main components to get WordPress working: the web server software, the database engine and the programming language engine(s).

There’s an installation package that will give you all four of them called XAMPP. XAMPP has these four components: Apache HTTPD (web server), MySQL (database engine) and PHP and Perl (programming language engines). Each of these can be downloaded and installed separately, but the XAMPP package does it all in one go so you’re sure to have the right versions.  Note: for the purposes of this article, I am assuming you will installing this for use on your personal computer, to be accessed only by you on that same computer for testing reasons. This is not an article about setting up a web server on your computer to be accessed externally.

In simple terms, Apache HTTPD is the software that turns your computer into a web server and to allow it to “serve” content in the form of web pages, images, and other content you’d find on a website when you use – it’s what happens when you insert “http://” in your web browser address bar.

MySQL is the database server. Years ago a web page consisted of actual files for each page of the site like index.html, contact.html, etc. Each of these files was sitting in your webserver’s hard drive and had be downloaded individually. Now with more modern sites, and especially with WordPress, each page is created more dynamically because the majority of the content is actually stored in a database. When someone wants to see “Sara’s Page” WordPress will put the pieces together dynamically, from the header to the footer with the blog’s theme, sidebars and formatting.

PHP and Perl are two programming languages that WordPress needs. PHP is the language that WordPress is written in and a language that was made for scripting web pages. Perl is a very succinct and powerful programming language and is often included in WordPress code (that you won’t have to worry about). You need to install these two engines so that when the PHP / Perl code is run, it can be interpreted and executed on your local computer.

In order to get WordPress running on your computer, here is the overview of the steps to do it – make sure you’re referencing the manuals for each installation to have detailed steps.

  1. Download and install XAMPP. Make sure you choose an easy to remember folder to install it in (like C:xampp)
    1. http://www.apachefriends.org/en/xampp.html from Apache Friends
    2. or from SourceForge http://sourceforge.net/projects/xampp/
  2. Download the latest version of WordPress
    1. http://wordpress.org/download/
  3. Unzip/copy the WordPress files into its own subdirectory in the folder that is the “web directory” on your local computer – this will be defined during the installation in #1. It will be something like C:/yourxamppinstallationdirectory/htdocs – in the above example: C:/xampp/htdocs/mywordpressfolder
  4. Install WordPress following the directions on the Installing WordPress page. And you’re done!

For multiple instances of WordPress, i.e., to experiment with more than one blog at the same time, just repeat steps 3 and 4 in another subdirectory of your web directory folder.

Now you’re read to experiment with WordPress with no hassle or commitment!

If you need a more detailed explanation, here’s screenshots of all the steps for installing WordPress on Windows XP thanks to sp-arun

Installing WordPress Locally in Windows Xp Using WampServer http://d1.scribdassets.com/ScribdViewer.swf?document_id=20309755&access_key=key-1mqdiwczayor83igvzyn&page=1&version=1&viewMode=

Photo by ericmmartin