At the bottom are both the complete Italian and English slide decks in Slideshare in case you feel the need to share or embed them. There’s also a video of my presentation in Italian available.

The first few slides were information about me (in a nod to Italian national identity card design) and the company I work for, Automattic, which is obviously a huge inspiration for the presentation. I tried to extract the three main points and describe them independently of our company, and how they could be applied to any “new digital company.”

The first point is “Be distributed.” The subtext of this slide is that the definition of a company is changing: it is no longer an office, a set of desks, and meeting rooms. The company is how and where you make it, and having a distributed company is more appealing than ever.

Automattic is a distributed company, with 75 employees in 25 countries and 65 cities. The highest concentrations of employees is in the San Francisco Bay Area, where we have a Lounge that is not an office but an occasional event and meetup location. The second-highest concentration of Automatticians is in Sofia, Bulgaria (4).

Why should a company be distributed? As our CEO Toni Schneider said, “You can hire great people, wherever you find them,” allowing your company to grow organically where talent is to be found. The company receives applications from people all around the world, who would never have dreamed of applying if it weren’t a distributed company. Employees are not forced to move to a specific city with the company’s office and uproot their whole life in order to work for a great company.

Further still is the freedom a distributed company allows the employee to construct his/her work environment, from the location to the timing. The concept of: being in the office = productiveness is no longer applicable, and the flexibility allows the employee to work when they feel more productive, to take breaks when they aren’t, and experience other environments if desired. Of course, this has to be balanced with the demands of clients if the worker is client-facing, and also if the employee prefers to be around when the bulk of the company is online and tranascting business (many do, and adjust their schedules accordingly no matter what time zone they live in).

A subtext of working from anywhere and not working in an office is that proactiveness and managing one’s time becomes of utmost importance. (the photo is actually one of my colleagues’ photo – he often posts his interesting desks from wherever he is).

The second main point is “Be online.” Many companies feel that they are online because they have a website where they communicate about or sell their products and they’re present on a few social networks.

Be Online is about shifting the entire inner workings of the company to online – from discussions to decisions to documentation. Note: I don’t consider email online as it’s generally not consultable by others.

This is one of my favorite graphs which illustrates how a digital company can communicate internally – most of our communication happens on internal blogs, followed by IRC (a private company chat), Skype for personal, 1-on-1 communication, and a small percentage for email, which is mainly outgoing with clients.

Interviews, trial projects, and training all happen online, which reduces the need for in-person events, and it can mobilize a greater part of the company to participate since the geographic restriction is removed.

Here’s a picture of a traditional meeting – 6 people sitting around a table with computers open, dazed looks on their faces, and surely they’ve been in this meeting much longer than necessary.

Our meetings, when we actually have them, look more like this – different parts of the world connected by Skype for brief moments. Thanks to Skype video we see each other, too, but our team meeting is once a week and more about talking about things we didn’t discuss online and generally hearing how everyone is doing, outside of work, too. It’s more of a human meeting than one with action items, and we try to keep it short, just 30 minutes. Everything else is a non-meeting.

The third point is “Be Transparent.” Transparency plays a big role in a distributed company because physical distance between employees becomes less important than the distance between the employee and the information they need to get their job done, including the discussions and decisions I mentioned before.

Our internal blogs are broken down into teams, cross-functional projects, and also watercooler blogs which are outlets for us to chat and have fun, too. They serve not only as an intranet & knowledge, but they are our primary communication tools.

This works because as I mentioned before, discussions and decisions all happen ON these tools, and if a decision is made on IRC or in email, the decision is brought back to the blogs so there’s a record and further discussion can happen – the blogs remain the de facto place where decisions happen. If you have all these tools available but people revert to email for a decision, email will be the functioning tool.

All of these blogs can be accessed by any of the employees, no matter what their current projects, team or interest. If a systems team member wants to follow the design blog because they are interested and/or have something to contribute, they can.

The nature of these blogs means that all the content is searchable, available real-time, documented, and basically all those things I mention on the slide.

I think the results are obviously more important – it creates a collaborative environment where discussions can happen in real-time, from any part of the company, and results in a lot of distributed ideas, instant diffusion of information, and the ability to contribute at any level. The downside of having all this information is that it can be too much noise but there are a lot of ways to combat this including limiting one’s subscriptions to only the most applicable blogs, filtering messages and content based on keywords, and receiving alerts any time your name or a keyword you follow (like your product or team name) is mentioned on any of the blogs.

Of course, I couldn’t help but pimp the fact that we use WordPress to power these blogs, and not only WP but a specific theme that enables frontend posting and comments are immediately expanded and visible (comparable to a Facebook or Twitter environment – the backend is of no importance to most contributors) – read more about the P2 theme here (hint: it’s free!) and how P2 changed Automattic.

A final way we keep up to date with what’s going on in the company are monthly Town Halls with the President of Automattic, Matt Mullenweg. Often special guests (other employees) are available and any employee has the power to ask a question and hear the answer during the transmission.

The last point in the New Digital Company is “Work Hard, Play Hard.” A distributed company means that individuals don’t often see each other, so when they do get together, it’s important to remember to enjoy being with each other as well as all the hard work you do when you’re not together. Many meetups are spent doing fun activities and working on short projects that are outside the normal work scope.

A few days after I gave my presentation at the Digital Communication Forum in Milan, Automattic posted on the WordPress.com more information about How WordPress.com is made, which includes information about how our distributed company works. You might want to check that out as well.

A video about how the P2 theme works that’s worth a watch:

Below, the files on Slideshare – in English:

The New Digital Company

and in Italian:
La Nuova Azienda Digitale

I won’t replicate the article here (here’s Google Translate for an entertaining English translation) but one thing I will share:

Is there a reason not to buy it?

In my opinion, I don’t think it’s a perfect solution, today. But you need to think of the iPad (and the iPhone OS in general) as an organism that is continually developing and improving and therefore is becoming more interesting every day.

WhenI bought my iPad, it didn’t take long for me to get up to speed with it. If you’ve ever used an iPhone or iPod Touch you’ll be instantly familiar with its interface and special functions.

I wanted to add some quick thoughts and feedback after having an iPad in Italy for more than a month. Note that the iPad has been released in Italy only on May 28th.

• I’m still not comfortable using it on public transportation.

As a woman using public transportation every day in a city where safety is not a guarantee (a woman was raped a few hundred yards from my house), I’m hesitant to pull out the iPad on the metro unless I’m pretty much alone. Sometimes when I’m reading out in public I disguise it behind one of those free newspapers. I suspect this will ease after the iPad comes out in Italy (May 28th), and I can get a case that will make it less conspicuous.

• It’s the most interactive gadget I’ve owned, including my computer.

When I say interactive, I mean it morphs into what I need depending on where I am and especially who I’m with. It manages to involve the other person in a way no other gadget I’ve owned has done, which in part is due to the screen size, but also to the variety of features and applications available. I have yet to find a person whom I can’t excite by showing some fun things or how I’m productive using it.

• The speakers

I was expecting to have to use the device exclusively with headphones like I do with my iPod, but the speakers are pretty powerful. I watched a movie at home on it – we don’t have a television. I also listened to music in the office. It’s not a stereo system, but sharing music and giving a quick listen with friends becomes much more enjoyable.

• The screen

Yes, it gets filled with fingerprints easily, but I carry a microfiber cloth with me (to protect the screen in my purse) and in a few swipes, it’s clean once again. Summer is just now getting into full swing, so I’m curious to see how it will be at the beach. I often read with my iPod Touch at the beach by shading it. I don’t expect it to work in full sun, which is a negative, just like I don’t expect to read a paper book in the dark (whereas I can read on the iPad in the dark).

Some side effects

• I stopped pulling out my Moleskine for quick notes.

A lot of times I wrote in my Moleskine for ideas and designs, and then transferred a more organized or final version into a presentation or email. I find that I’m using the iPad more and more an enhanced note-taking device.

• I’m reading fewer books.

Since the introduction of the iPad, things have gotten worse for the ebook market. Prices have gone up, availability has been reduced across the popular ebook sites and many apps available on the iphone are still not available on the iPad which means those books I bought can’t be read on the iPad. Most iPhone apps can be enlarged for use on the iPad but text is one of the things that suffers the most. The only two apps ready for the iPad in this moment are iBooks and the Kindle app. Stanza, a popular app used to read ebooks and is owned by amazon is still only available for the iPhone. Update: Stanza was released for the iPad on June 3.

• I play more games in dead times.

I’ve never considered myself a gamer but with the iPad I am definitely gaming more – I play a quick game of air hockey with a colleague or 10-pin bowling by myself when I just want to let off steam. This point is a direct consequence of the above point. In the past when I might have opened up the latest book I was reading, now I might play a quick game.

• I make more playlists on the go.

One of the things I didn’t like was the On-the-Go function that small screen, and searching for a particular artist or song took forever. Scroll, scroll, scroll. Now the iPod function is almost exactly like the iTunes experience – I can do a quick search in my library to find an artist, keyword or song title, and make an instant playlist. I can edit playlists very easily with just a few taps.

• The iPod Touch screen seems really, really small.

After using the iPad for a few weeks, I sometimes go back to my iPod Touch to read some books with apps that aren’t available for the iPad yet, and it feels very small, something I never noticed before.

Here’s some of the articles I’ve written in January – I hope you enjoy them. Let me know!

• The Stats of Life – What is it about statistics that makes a geek jump for joy? I talk about some great sites to start collecting, organizing and analyzing your life’s statistics

• The New Age of Patronage – Centuries ago, patronage referred to the act of kings or important figures like the Pope sponsoring artists or musicians for the creation of their art. Now, we all can be patrons, with small money but without inauguration. A great site that puts patrons close to the arts is Kickstarter.com.

• Google Wave - Google Wave has introduced a ripple in the way we collaborate. Six months ago, when it was previewed, it seemed like a very intimidating service with the promise “to communicate and collaborate in real time.” I talk about the differences between Wave, email and wikis, and some suggestions to get you started using Wave.
  

• The Internet in Times of Tragedy – The Internet has changed us profoundly, from how we seek information to how we react in times of tragedy. Especially in the wake of the Haiti earthquake, we have more options and ways to react. Here are some of them.

• Apple, our modern-day oracle? – When Apple makes a move, it sends shock waves in every direction. Why do we feel the need to speculate on what Apple’s doing? How Apple’s moves affect our hope and imagination about the future.

• Ebook Format War: There Will Be Blood - There is a war going on. A war for a format. And until there is a universal format for ebooks, the consumer will be the first to lose. But many companies will lose, too. An update on the war for a universal ebook format.

• Solving the Babel Problem – Translation services are trying to make the citizens of the world just a little bit closer – If we can’t have a universal language, Google Translate wants to make communicating as seamless as possible.

• Tackling Indecision: Automate Destiny – Sometimes the most difficult thing about making a decision is not the result, but the process of making it. These decision and recommendation websites like Hunch.com, Yahoo! Answers, Let Simon Decide and Vark.com want to take the place of your best friend in the decision-making process.

Image by thetrial / CC BY-ND 2.0

1. net@night (TWiT.tv) The Social Hour

Update: As of March 2011, Net at Night has been discontinued and reborn as The Social Hour. Content remains largely the same as described below, and archived episodes are still available.

The focus of this podcast is mainly on the Internet, with interesting highlights, interviews and discussions regarding sites and tools. net@night is also part of the Twit.tv group (below), but the camaraderie between Leo and Canadian co-host Amber MacArthur makes it an interesting podcast as well as the fact Amber is constantly talking about new sites and things to try out, so I recommend listening to it when you’re near a computer, so you can play, too.

• Frequency/Duration: weekly, Wednesday. Approximately one hour.

• Links: net@night website, iTunes podcast link.

2. BBC Digital Planet (BBC World Service)

“How Digital Technology affects our lives around the world” – a wide range of topics regarding events, things and people shaping our digital world. The Internet definitely plays a part but often stories are much closer to how technology is changing people, and most episodes are a few in-depth news stories rather than the latest headlines.

• Frequency/duration: weekly, approximately 26 minutes.

• Links: Digital Planet podcast site, iTunes podcast link.

3. The Guardian’s Tech Weekly (Guardian.co.uk)

Hosted by Aleks Krotoski, an avid gamer and journalist, she’s accompanied by Jemima Kiss and other Guardian.co.uk journalists, covering general topics in a conversational manner and in-depth interviews and on-location reporting.

• Frequency/duration: weekly, approximately 20-30 minutes.

• Links: Tech Weekly website, iTunes podcast link. Twitter: @guardiantw

4. TWIT – This Week in Tech (TWiT.tv)

This Week in Tech is not only a podcast, it’s a conglomerate of podcasts and a site (www.twit.tv) ranging from Windows and Mac-specific to security and gizmos, and mommy topics. This Week in Tech is a roundtable of tech talk with interesting guests like Pete Cashmore and Jason Calacanis. Don’t expect a really structured podcast, and they often go off-topic, but the conversations are very interesting and you feel like you’re sitting at the table with them. Leo Laporte has a perfect DJ voice as it was a past job for him. They often broadcast live.

• Frequency: weekly, Sunday. From 1-2 hours.

• Links: TWiT podcast website, iTunes podcast link.

5. PRI’s The World Technology Report (theworld.org)

A combined effort from Public Radio International, the BBC and WGBH, this podcast is interesting because it focuses on several stories of science and technology and their humanitarian impacts.

• Frequency: weekly, Friday. Approximately 30 minutes.

• Links: PRI podcast website, iTunes podcast link.

Honorable Mentions:

• New York Times (NYT) TEch Talk: Though I’m not really a fan of the main host’s voice, these short weekly podcasts are packed full of information linked back to NYT articles.
• CNET Buzz Out Loud (BOL) Podcast:  They call it a “podcast of indeterminate length” and this daily podcast also has corresponding blog posts with sites/articles mentioned during the podcast.
• Engadget Podcast: This weekly podcast is very chatty and focuses on Smart Phones and other gadgets. A bonus is the podcast website will provide minute/segment breakdowns of each episode so you can skip straight there.

Do you have one to suggest?

image by rutty